According to a report by the Clinton Global Initiative, children’s education was prioritised in families where women were earning members and up to 90% of a woman's income was spent on children and the family. On the similar lines, cab aggregator Ola has decided to empower over 5 lakh women for jobs. The company today launched its drive to enable sustainable livelihoods for 500,000 women through its social welfare arm, Ola Foundation. The Foundation will focus on enabling economic empowerment for women through employment-linked skills training, financial literacy and social empowerment through life-skills education.

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Srinivas Chunduru - Mentor at Ola Foundation and group CHRO, Ola said, “Women can play a transformative role in society. Our pilot programs have demonstrated that financial and social independence for women can bring about a significant improvement in the well-being of their families. We are excited to work with various partners and patrons towards our mission to build sustainable livelihoods for 500,000 women by 2025.”

Key highlights of the announcement-

1. The drive will enable sustainable livelihoods for 500,000 women through Ola Foundation and focus on impacting women through economic and social empowerment. 

2. The Foundation will focus on enabling economic empowerment for women through employment-linked skills training, financial literacy and social empowerment through life-skills education. 

3. The Foundation’s training programs so far include training in textile production and printing, financial and digital literacy programs, health awareness, and vocational skills.

Ola Foundation was set up in December 2016 and has been actively involved in projects related to women empowerment over the last two years. Observations, research and interactions with women, including spouses of Ola’s driver-partners in Bangalore, has shown how active participation by women in the workforce can significantly improve quality of life for the whole family. 

The foundation’s training programs so far include training in textile production and printing, financial and digital literacy programs, health awareness, and vocational skills.

Ola Foundation has partnered with various organizations to deliver programs that will focus on Economic and Social empowerment of women. In partnership with 2Coms, an NSDC Certified vocational training partner, the Foundation will train women with skills that would qualify them for employment that will help them become financially independent.