One of the world's largest ridesharing platforms, Ola has introduced its new payment service - Ola Money Postpaid. The service was introduced last year as a pilot and has received tremendous response from customers with 30% growth month-on-month. The service offers a 15-day credit line to Ola customers which means that they can ride now and pay 15 days later. The entire experience is seamless as its 1 click enabled without the need of any OTP or password to process the payment.

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

The company claims that Ola Money Postpaid is being used by more than 10% customers at the moment and has promising repeat usage rates. In a press statement, it said that 90% of the early adopters have used the offering more than once. 

Speaking about the customer feedback, Nitin Gupta, Chief Executive Officer of Ola Financial Services said, “At Ola, we are focused on innovating and building solutions that ensure a seamless digital experience for millions of users across the country. Ola Money Postpaid is an innovative, world’s first offering that was launched post taking into account learnings and user experience of other modes of payment. The response has been phenomenal and more and more Ola customers are already making Ola Money Postpaid, their preferred choice of payment.”

Gupta added that Ola is committed to supporting government's vision of a cashless economy and will continue to invest in innovative solutions that promote the digital economy across India while extending the benefits of this first of its kind Postpaid offering to more Indians.

In the future, the company plans to extend the credit line to 30 days. Ola also hopes to extend its reach beyond mobility and integrate it into other segments such as food, entertainment and utilities in the coming months with the help of Ola Money Postpaid. 

How to activate Ola Money Postpaid?

To get the service, users need to log on to the Ola app and click on the ‘Payments’ option. After tapping on the ‘Ola Money Postpaid invite’ button, customers will then have to select the 'Get Started' button.