Ola CEO Bhavish Aggarwal recently took to LinkedIn to express his views, only to find his post deleted by the platform. This wasn't the first time; a similar incident occurred earlier. Aggarwal's latest post, which addressed the deletion and criticized LinkedIn's actions, revolved around the issue of pronoun usage.

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The controversy began when LinkedIn's AI chatbot referred to Aggarwal as "they" instead of "he." Aggarwal promptly reacted to this, highlighting the issue in a post on LinkedIn. However, this post was swiftly removed. Undeterred, he reposted it, referring to the situation as "pronoun illness," but to no avail—LinkedIn deleted it again. Fortunately, his team managed to capture a screenshot of the post. Aggarwal has voiced his discontent over the repeated deletions, condemning LinkedIn's actions.

In his latest post, Aggarwal addressed LinkedIn directly, expressing his frustration: "Dear LinkedIn, you have deleted my post again! You neither notified me nor left any trace and deleted the entire thread. It's good that my team takes screenshots. You can also delete this post, but you cannot change my opinion. Since Microsoft is your owner, I will share all my thoughts and some actions with everyone tomorrow."

The incident has sparked discussions on Twitter, with users expressing their opinions. One user suggested turning the situation into an opportunity to create a LinkedIn alternative tailored to India's needs. Another expressed surprise at LinkedIn's inability to accept criticism, while a different user urged Aggarwal to take decisive action, including deleting his LinkedIn account, to hold the platform accountable for its actions.

The saga underscores the growing importance of online platforms in shaping public discourse and the challenges that arise when these platforms censor or suppress voices, particularly those critical of their policies or practices.