Mukesh Ambani backed Reliance Jio seeks a new beginning from April 1 as today marks the end of its ‘Happy New Year’ offer and the last day to subscribe to Jio Prime Membership.

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However, this might not be the end of Jio’s freebies that cooked up a storm in the industry since its launch in September 2016.

A report by Business Insider quoted sources that said RJio will study consumer behaviour on three key aspects - how many have opted for tariff plans; secondly, how many subscribers will keep the same number and move on to another operator and thirdly how many subscribers have no intention of using Jio services at all.