Key highlights:

  • Mahindra & Mahindra and Tata Motors has created ads taking a dig at the Jeep Compass
  • They used the word compass but also said that “compass” was not required with their SUVs
  • Jeep Compass received over 5,000 pre-bookings and over 38,000 enquires within a month

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It seems that the entrance of the Jeep Compass has created a stir in the SUV segment has incumbent players such as Mahindra & Mahindra and Tata Motors has created ads taking a dig at the Jeep Compass.

Two print ads by Mahindra and Tata Motors used a clever word association with the compass tool used for navigation. It is not only that they used the word compass but also said that “compass” was not required with their SUVs the Mahindra XUV 500 and Tata Hexa.

Fiat Chrysler launches Jeep Compass in India priced at Rs 14.95 lakh; receives 5,000 bookings

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