Mahindra launches small tractor Jivo priced at Rs 3.90 lakh

Mahindra & Mahindra Ltd’s Farm Equipment Sector (FES) on Wednesday announced the launch of new small tractor Mahindra JIVO. It will be sold in the states of Maharashtra and Gujarat from April 25, 2017 at a starting price of Rs. 3.90 lacs for the 4WD model, ex-showroom Maharashtra. The top-end variant of Mahindra Jivo is priced at Rs 4.05 lakh ex-showroom in Maharashtra.

A new age, superior technology small tractor platform in the sub 25HP category, the Mahindra JIVO is suitable for row crop and horticulture farming. The tractor is available in the 4WD version with engine power of 24HP and PTO power of 22HP.

With the launch of JIVO, Mahindra entered the growing segment of Horticulture and Row crop farming. Mahindra JIVO has been designed keeping in mind the latent needs of this specialised farming segment and is an ideal choice for the farmers owing to its narrow and compact build and high power, said the company in a statement.

Mahindra’s first sub 25HP 4WD tractor, it is a high performance tractor that leads the segment with best-in-class torque and fuel efficiency. Further, its highest PTO HP and narrow turning radius make it ideal for spraying in vineyard applications.

Pawan Goenka, Managing Director, Mahindra & Mahindra said, “With Innovation and Technology as its bedrock, Mahindra is today working on redefining the face of farming in the future. We have embarked on various initiatives towards this end and our recently launched Farming 3.0 platform will help in taking farm mechanization to the next level. The launch of the JIVO platform today is another significant step in that direction".

The Mahindra JIVO 245 4WD will also be available in unique two tone red & silver sheet metal and will be equipped with Mahindra DiGiSENSE technology which will enable farmers to get updates on their tractors’ performance as well alerts on a real time basis.

Going forward, a 20 HP 2WD product has been planned on the JIVO platform, which will be launched around September 2017. The Mahindra JIVO will be available across the states of Maharashtra and Gujarat starting from April 25, 2017 and will shortly be available in Karnataka and Madhya Pradesh.