Global skincare brands are doing away with "fair" and "white" from their labels. L`Oreal, the world`s biggest cosmetics company, said it will remove words "white", "fair" and "light" from its skincare products. 

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This comes a day after after Unilever made a similar announcement due to growing criticism. The Indian subsidiary, Hindustan Unilever Limited (HUL) will stop using the word `Fair` in the flagship brand `Fair & Lovely` with a "more inclusive vision of beauty". The brand is committed to celebrating all skin tones, HUL said.

HUL announced the rebranding of its flagship brand Fair & Lovely. Taking forward the brand`s journey towards a more inclusive vision of beauty, the company will stop using the word `Fair` in the brand name `Fair & Lovely`. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months.

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Unilever and L`Oreal are two big players in the global market for skin whitening creams used in India and other Asian, African and Caribbean countries.

L`Oreal`s products include Garnier Skin Naturals White Complete Multi Action Fairness Cream.

Johnson & Johnson went a step further, saying it would stop selling skin whitening creams sold in Asia and the Middle East under its Neutrogena and Clean & Clear brand.