Liberty General Insurance tie-up with Peerless Financial Products Distribution Ltd

Liberty General Insurance (LGI) has entered into a corporate agency agreement with Peerless Financial Products Distribution Ltd (PFPDL) to enable its distribution of a retail and commercial line of products through the latter's extensive network of 42 branches across the country, the company said in its media release. ​

LGI is a joint venture between Liberty Citystate holdings PTE Ltd, Enam Securities, and Diamond Dealtrade. The company commenced operations in 2013 with the aim of providing comprehensive retail, commercial and industrial insurance solutions, the release said.

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"Through this partnership Liberty’s teams will work closely with clusters of Peerless branches to offer a wide range of Health and Motor products such as Vector-Borne Diseases cover under Liberty Complete Protect Group Policy Insurance, which provides annual benefit cover", the release stated.

The release further said, "Liberty will also work closely with PFPDL to provide training and operational expertise, through marketing, manpower support and regular insurance and product trainings."

On this development, Amit Jain, President of Liberty General Insurance said, "Our collaboration will help us reach a larger consumer base, particularly in the Tier II and Tier III cities where the demand for insurance is high.”