China-based technology company, LeEco, inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission on Wednesday. LeEco expects this to further strengthen its digital communication by offering personalised strategies and integrated marketing campaigns.

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LeEco also announced today that it is setting aside 50% of the company’s share for its employees, giving each of its ten thousand strong global employees a chance of a hefty gain when the company goes public in the near future.

The company said that these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. It is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

“With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country”, said Atul Jain, COO - Smart Business Electronics, LeEco India.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales, it said in its release.