Jio's success helps Reliance overtake Airtel, grabs second spot in 2017 brand value list

Key highlights:

• Tata still held the No.1 ranking in the Best Indian Brands 2017 list
• Reliance jumped into No. 2 spot which brings to light the success driven by the launch of Reliance Jio
• The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak

Despite a small decline in its brand value, Tata still held the No.1 ranking in the Best Indian Brands 2017 list by Interbrand. The brand value of Tata declined by 0.4% to now stand at a value of Rs 73,944 crore.

The year 2017 has been an interesting year in the world of brands and businesses as despite Airtel’s strong performance, Reliance jumped into No. 2 spot which brings to light the success driven by the launch of Reliance Jio, said the report.

Source: Interbrand

Reliance Industries saw its brand value grow by 9% during the year to stand at Rs 38,212 crore in 2017. Airtel, on the other hand, saw its brand value grow by 5% to stand at a value of Rs 36,927 crore in 2017.

Following Airtel is HDFC Bank at No.4, and then Life Insurance Corporation of India (LIC), State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.

HDFC and LIC both saw a 9% growth each in their brand value as they stood at Rs 26,205 crore and Rs 25,774 crore, respectively.

SBI posted a 7% growth in its brand value to stand at Rs 24,775 crore in 2017, while Infosys posted a 1% growth in its brand value to grow to Rs 23,291 crore. Mahindra too saw its brand value grow by 8% to stand at Rs 16,915 crore in 2017.

ICICI however posted a 3% decline in its brand value as it was down to Rs 16,165 crore in 2017. Godrej at No.10 spot grew by 3% as its brand value stood at Rs 15,867 crore.

The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth, said the report.

Maruti Suzuki, which is the leading car manufacturer in India, posted a 19% growth in its brand value to an estimated value of Rs 13,704 crore in 2017. JSW posted a 16% growth in its brand value to Rs 2,001 crore and Kotak's brand value grew by 9% as its stood at Rs 4,280 crore.

More than half of the Best Indian Brands came from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2).

Breaking into Best Indian Brands for the first time at No. 17 is Royal Enfield, an Indian motorcycle manufacturing company, with brand value at Rs 9,080 crore, riding on its successful year on year financial performance and earnest branding efforts which has been consistently executed across touch points.

“Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market,” said Ashish Mishra, Managing Director, Interbrand India.

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