JioMusic-Saavn deal to expand user base of Reliance Jio; here are key things to know

Mukesh Ambani-led Reliance Industries has executed an agreement for a tie-up between Saavn, a leading global music OTT platform, with its digital music service and JioMusic. Reliance will invest Rupee equivalent of $100 million, out of which Rupee equivalent of $20 million will be invested upfront, for growth and expansion of the platform into one of the largest streaming services in the world. The tie-up  has created a $1 bn entity. Reliance will continue to operate the over-the-top media platform available on all app stores.

Akash Ambani, Director, Reliance Jio, said “The investment and combination of our music assets with Saavn underlines our commitment to further boost the digital ecosystem and provide unlimited digital entertainment services to consumers over a strong uninterrupted network."

Ambani added, "We are delighted to announce this partnership with Saavn, and believe that their highly experienced management team will be instrumental in expanding Jio-Saavn to an extensive user base, thereby strengthening our leadership position in the Indian streaming market.”

Goldman Sachs acted as financial advisor, AZB & Partners and Covington & Burling LLP acted as legal advisors and Ernst & Young provided tax advisory and diligence services to RIL.

Saavn was advised by Gunderson Dettmer, Proskauer Rose and Shardul Amarchand Mangaldas & Partners as legal advisors, LionTree as exclusive financial advisor, PWC and KNAV & Co. as accounting and tax advisors. Ernst & Young Merchant Banking Services Pvt. Ltd. provided independent valuation in respect of Indian regulatory filings while BDO India LLP acted as the independent valuation advisor for the transaction.

Reliance Jio since it's launch has created a strong foothold in telecom market, and looks like the company plans to maintain it's leadership even further by entering into deal with Saavn – which is quite popular in India too.

Here are key things to note about JioMusic-Saavn deal.

1 The combined entity is valued at over $1 billion, with JioMusic’s implied valuation at $ 670 million.

2 The integrated business will be developed into a media platform of the future with global reach, cross-border original content, an independent artist marketplace, consolidated data and one of the largest mobile advertising mediums.

3 The three co-founders of Saavn, Rishi Malhotra, Paramdeep Singh and Vinodh Bhat, will continue in their leadership roles and will drive growth of the combined entity.

4 Additionally, Reliance is acquiring partial stake from the existing shareholders of Saavn for US$104 million, while these shareholders retain their balance stake. The shareholder base of Saavn includes Tiger Global Management, Liberty Media and Bertelsmann among others.

5 With a massive addressable market opportunity of over 1 billion users in India and globally, the combined entity plans to invest aggressively to accelerate growth that would benefit all aspects of the ecosystem, including users, music labels, artists and advertisers.

6 The combined platform will also build on Saavn’s award-winning Original Programming, Artist Originals (AO), which has re-defined the development, marketing and distribution of original audio content. AO has delivered some of the top records in India and South Asia including Zack Knight and Jasmin Walia’s Bom Diggy.

7 Saavn is the first streaming company to conceptualize, produce, distribute and license original music with independent artists, driving Saavn’s AO records hit #1 across streaming and download charts.

8 The transaction is subject to customary closing conditions.

JioMusic has sourced content from all the major Indian and international labels, with over 16 million HD songs across 20 languages. The exhaustive content library, customer experience functionalities and the differentiated Jio digital ecosystem have enabled the rapid growth of the JioMusic platform.

Meanwhile, Saavn is the only streaming service to make Top Grossing App charts in multiple markets, including India, US, UK, Canada, UAE and Singapore, among others.