After Amazon's chief executive Jeff Bezos announced to invest $3 billion in its operations in India last week, he now aims to get permission from Prime Minister Narendra Modi for opening mixed models in the country.

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Amazon's Bezos has lobbied PM Modi to allow foreign investment-backed e-commerce companies such as the one he runs to operate hybrid models in India that are part marketplace and part inventory-led, the Economic Times reported on Monday citing a person with knowledge of this development.

Amazon operates mixed models- hybrid and marketplace- in the United States (US). 

In hybrid model, the e-commerce company has its own inventory whereby its sources goods, holds stocks and sells merchandises directly to the consumer.

In the marketplace model, the e-commerce company provides platform for sellers and buyers. But, the e-commerce company cannot directly sell products to consumers. 

Amazon plans to bring similar mixed model strategy in its e-commerce operations in India. 

The US online retailer is said to be of the view that such a model will be ideal for a large country like India where sourcing, stocking  and delivering goods is a challenge, the news report said. 

At present, India allows 100% foreign direct investment (FDI) in the marketplace model that Amazon, Snapdeal, Flipkart and  other e-commerce companies operate in India.

E-commerce companies with FDI cannot hold their own inventory as per the government's new regulations.

Such a move, if accepted, would amount to a dramatic relaxation of the rules announced recently for online retailers with overseas investment, the report said.