Myntra fiasco: Is it too late now to say sorry?
Myntra, the first and only e-commerce portal to shut down its desktop and mobile website, and to go app-only, was found red in the face when several customers took to Twitter complaining about the app.
Turns out, Myntra's app faced technical glitches on May 19, which led it to spam customers with numerous notifications for orders they'd never placed.
Disgruntled customers took to Twitter:
@myntra seriously I didn't order anything... annoying notifications #myntra @MyntraSupport
— CH susheel (@CHSusheel) May 19, 2016
Are you also getting these fake notifications from @myntra @MyntraSupport ? #myntra #onlineshopping pic.twitter.com/j0RTafhSIU
— Paras Sethi (@TheParasSethi) May 19, 2016
What's wrong with @myntra ???? My phone is going crazy.... #myntra
— Pratik shinde (@PS7Official) May 19, 2016
Anyone else getting constant notifications from @myntra app confirming delivery of orders you didn't place?
— Sahridaya (@MakkarPonnu) May 19, 2016
Deleted @myntra App, got at least 5000 notifications of order delivery and confirmation.
— अंकित (@indiantweeter) May 19, 2016
The next day, Myntra apologised to its customers in a long-form blog post.
Yes, we aren't perfect. But we are trying: https://t.co/qvhdUnG8Zu @myntra
— Myntra Engineering (@myntra_engg) May 20, 2016
However, many customers uninstalled the app to get rid of the spate of notifications before the issue was fixed.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Retirement Planning: SIP+SWP combination; Rs 15,000 monthly SIP for 25 years and then Rs 1,52,000 monthly income for 30 years
Top Gold ETF vs Top Large Cap Mutual Fund 10-year Return Calculator: Which has given higher return on Rs 11 lakh investment; see calculations
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
EPF vs SIP vs PPF Calculator: Rs 12,000 monthly investment for 30 years; which can create highest retirement corpus
Home loan EMI vs Mutual Fund SIP Calculator: Rs 70 lakh home loan EMI for 20 years or SIP equal to EMI for 10 years; which can be easier route to buy home; know maths
03:43 PM IST