Infosys introduces new sonic identity to enhance brand purpose

In response to the increasing digital engagement with brands and the growing digital landscape, Infosys has introduced a new sonic identity that aims to reinforce its distinctive brand essence. Sumit Virmani, the Executive Vice President and Global Chief Marketing Officer at Infosys, emphasized the significance of the sonic identity as a tool for reinforcing the brand's unique identity and deepening emotional connections with stakeholders. Virmani noted that the auditory experience would encapsulate the promise of opportunity creation that lies at the core of the brand's purpose. He expressed the aspiration for the sound of Infosys to become synonymous with the sound of opportunity across diverse markets.

To mark the debut of the sonic identity, Infosys employed a digital analogy, illustrating how the sound of Infosys embodies the sound of opportunity. The company extended an invitation to all stakeholders to engage with its sonic brand, fostering a sense of unlocking new avenues for growth and advancement.

Infosys, a prominent player in next-generation digital services and consulting, has consistently lived its brand purpose for over 40 years. The brand's achievements include securing a spot in BrandZ's esteemed Top 100 Most Valuable Global Brands list, ranking at an impressive #66. Additionally, Brand Finance's Global 500 2023 report acknowledges Infosys as one of the top three most valuable IT services brands globally. The brand's value has surged by 84% since 2020, according to the report.

As a global leader with over 300,000 employees, Infosys propels human potential by creating opportunities for individuals, businesses, and communities. Operating in more than 56 countries, the company assists clients in navigating their digital transformations, driven by cloud and AI technologies. Infosys employs an AI-first approach, facilitates agile digital scalability, and fosters continuous improvement through ongoing digital skill transfer and innovation. The brand is dedicated to maintaining an environmentally sustainable and inclusive workspace where diverse talents thrive.