Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
Mobile ad fraud in India is one of the highest in India due to the high adoption and use of smartphones and the start-up ecosystem flushed with funds.
Key highlights:
- Mobile ad fraud in India is 2.4 times worse than the global average
- Indian marketers and advertisers would lose $350 million of their marketing spends to fraudsters
- Mobile fraud in India is much higher at 31.9% than the global mobile ad fraud average
Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times worse than the global average and mobile app install fraud is 1.7 times higher, according to a TUNE report. Mobile fraud in India is much higher at 31.9% than the global mobile ad fraud average of just over 15%.
“If we subtract Indian ad networks and foreign ad networks that do a significant amount of business in India, global ad fraud dips somewhat to 13.6%. But checking ad networks with significant business in India shows that ad fraud in the Indian subcontinent is much higher: 31.9%,” said the report.
Why advertisers need to pay attention to ad fraud on digital mediums
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.