Key highlights:

  • Mobile ad fraud in India is 2.4 times worse than the global average
  • Indian marketers and advertisers would lose $350 million of their marketing spends to fraudsters
  • Mobile fraud in India is much higher at 31.9% than the global mobile ad fraud average

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Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times worse than the global average and mobile app install fraud is 1.7 times higher, according to a TUNE report. Mobile fraud in India is much higher at 31.9% than the global mobile ad fraud average of just over 15%.

“If we subtract Indian ad networks and foreign ad networks that do a significant amount of business in India, global ad fraud dips somewhat to 13.6%. But checking ad networks with significant business in India shows that ad fraud in the Indian subcontinent is much higher: 31.9%,” said the report.

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