Amid Covid-19 pandemic and hit by unprecedented online orders during lockdown and social distancing, Amazon has announced that it will put customers on a waiting list, and will invite new customers to shop every week. The ecommerce giant said while it has increased order capacity by more than 60 per cent due to COVID-19, it still expects the combination of restricted capacity due to social distancing and customer demand will continue to make finding available delivery windows challenging for customers. 

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"To help, in the coming weeks, we will launch a new feature that will allow customers to secure time to shop. This feature will give delivery customers a virtual place and will allow us to distribute the delivery windows on a first come, first served basis. Simultaneously, we will continue to add capacity as swiftly as possible," Stephenie Landry, Vice President of grocery at Amazon, said in a statement on Sunday. 

The company said it will also adjust store hours for select Whole Foods Market locations to focus exclusively on fulfilling online grocery orders during this time. 

"We are temporarily asking new Amazon Fresh and Whole Foods Market delivery and pickup customers to sign up for an invitation to use online grocery delivery and pickup. We're increasing capacity each week and will invite new customers to shop every week," explained Landry.