We all love to shop! And we always talk about e-commerce websites making our shopping experience easier. However, how often do we give them credit for helping small businesses and sellers succeed - even become crorepati? Surely, not enough! The latest claim by an Amazon India executive will definitely make you do so. Gopal Pillai, Vice President, Seller Services, Amazon India has revealed that Amazon has helped produce 18,000 millionaires and 3,500 crorepati in the last 12 months only. Notably, according to the data released by the Income Tax Department in October this year, as many as 97,689 Indians had showed an income of more than Rs 1 crore. So there are almost 100,000 crorepati in India and Amazon is adding a substantial chunk to that.

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In 2019, Amazon India launched close to 1.6 lakh sellers.

"This year alone, we were able to produce more than 18,000 millionaires and 3,500 crorepatis in the country," Pillai told IANS. He said that the platform follows government rules very carefully in the country and allows sellers to set their own prices. "Amazon is a 100 per cent pure marketplace in India. Sellers set the prices on their own. We do not interfere there at all," he said.

"We have provided the tools and system needed for sellers to manage their business in an effective way," Pillai added.

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In its latest initiative, Amazon is set to host second edition of its "Small Business Day" on December 14. The event will offer customers the opportunity to discover and purchase unique and hard-to-find products from start-ups, women entrepreneurs, artisans and weavers under its various programmes such as Amazon Launchpad, Amazon Saheli, Amazon Karigar as well as enjoy other deals and offers extended by lakhs of SMBs and MSMEs.

"Amazon Karigar as a programme has more than 8 lakh artisans and weavers. Amazon Saheli has 30 partners and more than 2 lakh women entrepreneurs participating in it. Amazon Launchpad has more than 900 brands with more than 200 brands being crorepati sellers," Pillai said. Amazon will also host e-commerce awareness workshops in five different clusters in the country in partnership with the Confederation of Indian Industry (CII). These workshops will guide how small and medium sellers can get online, what are steps to follow, etc.

"We are the largest marketplace in the country and we have been having more sellers and more selections consistently. We make sure that our experience on mobile is good, our website experience is seamless and we also focus on vernacular experience so that we can have sellers coming from every part of the country," he elaborated.