Hotel aggregators see highest value in digital marketing, online review platforms
Digital marketing and online review platforms give the maximum ROI for online hotel booking platforms in the country.
Key highlights:
- Social media sources continues to grow in importance as a source of awareness for hotel aggregators
- Social media is around 70-75% of the source of awareness for hotel aggregators
- About 40% of booking decisions are influenced from customer reviews
Online hotel aggregators are seeing a strong return on investment (ROI) from investing in digital marketing and online review platforms as social media sources continues to grow in importance as a source of awareness.
According to a RedSeer Consulting report, nearly 3/4th of all customers report that they become aware of such hotel aggregators through social media. Around 70-75% of the source of awareness for leading online hotel aggregators comes from online or social media.
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