Heres why automobile firms like Mahindra, Ford forge alliances despite several failures
Mahindra & Mahindra tied up with Ford Motor to look at a strategic alliance that will help both companies in the Indian as well as global markets
Key highlights:
- Mahindra on Monday announced its strategic alliance with Ford Motor for 3 years
- In 1995, Mahindra and Ford Motor has forged an alliance which ended 10 years later
- Tata Motors and Volkswagen Group's Skoda partnership which came to an end 5 months in August
Mahindra & Mahindra on Monday announced its strategic alliance with Ford Motor for 3 years to cooperate in manufacturing, distribution and various other areas. The tie-up will explore leverage the benefits of Ford’s global reach and expertise and Mahindra’s scale in India and operating model.
The companies said that the alliance will be on things such as Mobility programs, Connected vehicle projects, Electrification, Product development, Sourcing and commercial efficiencies, Distribution within India; improving Ford’s reach within India and Global emerging markets; improving Mahindra’s reach outside of India.
Were Tata Motors, Skoda talks destined for failure since day one?
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