NBFC giant HDFC Securities has launched Mutual Fund transactional capabilities on Facebook Messenger through their virtual assistant, Arya. This makes the company the  first broker in the Asia Pacific region for initiating social media platform for trading mutual fund industry which is at booming stage already. The choose of social-media giant Facebook also comes as a positive factor for the company.  The organization has rolled out a theme called “The Pace of Innovation” which is structured to innovate and provide intuitive and relevant digital solutions to customers and this effort, is in line with the vision. 

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This particular feature, apart from mutual fund investments, facilitates a quick overview of total portfolio holding, getting the latest stock quotes and opening an account.

Nandkishore Purohit, Head – Digital Strategy and Analytics said “We want to be where the customers are. Today, social media is a lifestyle statement and we plan to make investments a part of our customers’ lifestyle. Through this conversational style of investing, we are probing our customers to invest in a language they understand and not get caught up in stock market jargons."

Purohit added, "Through such innovations, we are not only providing a familiar platform for investing but we are also giving a time independent and an all-inclusive (portfolio status, research, stock quotes) window to do so. We are getting ready for the next generation of investors who are enthusiastic to try out various new channels for participating in markets.
 
How this works –

Go to Facebook Messenger and search for hdfcsec.Arya

Can open a trading account

Post login, one can complete Mutual Fund transactions including investments(SIP/ Lumpsum) and redemption(Partial/All)

Portfolio holding view is available

No login required for research recommendations and stock quotes