Hatsun Agro to explore new overseas markets to boost ice cream business
Dairy and dairy products maker Hatsun Agro Products has drawn up plans to boost overseas presence of its popular ice- cream range of products, the company said on Wednesday. Hatsun Agro Products retails a host of products including milk under popular brand Arokya, chocolates, cakes and and ice creams under 'Ibaco' brand among many others.
)
Dairy and dairy products maker Hatsun Agro Products has drawn up plans to boost overseas presence of its popular ice- cream range of products, the company said on Wednesday. Hatsun Agro Products retails a host of products including milk under popular brand Arokya, chocolates, cakes and and ice creams under 'Ibaco' brand among many others. "Ibaco has gone on to become one of the most beloved ice cream brands. Overwhelming positive customer feedback has led to the launch of many parlours, new product offerings and exciting flavours." the company said in its latest annual report. The brand would keep offering new product experiences for customers to look forward to, the company said. According to the report, the ice cream market in India was valued at Rs 194.1 billion 2022. "Experts expect the ice cream market in India to exhibit a CAGR of 17.5 per cent during 2023-28."
During the year, the company said it introduced the Arun Ice creams range into new export markets -- Singapore and Maldives. "With the initial response from consumers being mostly positive, the company is now looking to expand distribution and improve its product range. Arun Ice-creams aims to fortify its position in Seychelles through increased marketing efforts," it said. On exploring overseas markets, the company said, "new markets are looking to be tapped in the United States, African and Gulf regions". The company has also launched 'Licks' ice-cream range which is a series of fruit-iced lollies that are suitable for consumption for any season, especially summer. It also introduced ice cream shakes which are available in chocolate, strawberry and cotton candy flavours. Under Ibaco, the company is introducing a range of desserts including -- cheesecake, pop tart and muffins enabling customers to add their favourite ice cream flavours.
Hatsun Agro Products said it was leveraging the mega cold storages situated in Tamil Nadu, Andhra Pradesh, Telangana. "Govindapur plant in Telangana is the company's biggest ice cream in Asia, to meet the peak ice cream demand during summer." Hatsun Agro manufactures ice creams, ice cream cakes and kulfis, at a production volume of 1.96 lakh kilograms per day, to meet the consumer brand. The company has over 3,600 Hatsun Agro Products (HAP) Daily Outlets and has made inroads into Maharashtra, Kerala, Odisha, Goa, Chhattisgarh, Madhya Pradesh, West Bengal, Jharkhand, Gujarat and the Andamans.
Catch the latest minute-by-minute stock market updates here. For all other news related to business, politics, tech, sports, and auto, visit Zeebiz.com.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES

SBI Senior Citizen FD Rates: Want to invest Rs 3,00,000 in SBI FD? You can get this much maturity amount in 1 year, 3 years, and 5 years

5 Stocks to Buy: Varun Beverages, ICICI Bank, Godrej Consumer, and 2 others for up 67% upside; check out long-term targets

SBI 5-Year FD vs SCSS: Which investment option can offer better returns with quarterly payments on Rs 6,00,000?

EPS Pension Calculation: Rs 40,000 basic salary, 30 years of service, what will be your monthly EPS pension amount?

Retirement Planning: How one-time investment of Rs 11,00,000 can create a Rs 3,30,00,000 retirement corpus

UPS vs NPS vs OPS: Last-drawn basic salary Rs 80,000; pensionable service 25 years; what can be your monthly pension in each scheme

9 Stocks to Buy for Short Term: Analysts recommend largecap stocks for 2 weeks; Tata Steel, SBI Life Insurance on the list

Monthly Pension Calculations: Is your basic pension Rs 25,000, Rs 45,000, or Rs 55,000? Know what can be your total pension as per latest DR rates
12:30 PM IST