Ola Bike service expands to 150 in India, aims to provide more affordable mobility solution

Ola, which is one of the world’s largest ride-hailing companies, today announced the expansion of its Ola Bike services in 150 cities across India, strengthening its position as the country’s largest player in the micro-mobility space, according to the company's statement, which added that it plans to introduce the category in hundreds of new towns and cities over the next 12 months. 

Two-wheelers are popular in India for being a more economical, nimble and quicker alternative to cars and buses. As one of Ola’s fastest-growing categories, Ola Bike is a dynamic commuting solution that enables first and last-mile connectivity in large cities to help manoeuvre through the congested roads and a primary mobility solution in small towns, where alternative mobility options are unpredictable and unreliable, the company said.

Arun Srinivas, Chief Sales and Marketing Officer at Ola said, “Ola Bike offers consumers, a smart, innovative and affordable mobility solution; this is an offering that truly reflects our mission to build mobility for a billion people! Ola Bike has enabled citizens from the smallest of towns such as Chapra in Bihar to large metropolitan areas such as Gurgaon with access to quick, reliable and affordable mobility.”

“Ola has revolutionised mobility in India with unique offerings across cabs, auto-rickshaws and more, and we are excited to bring the same experience to hundreds of millions of Indians through Ola Bike. Ola Bike is also helping build sustainable livelihoods for our fast-growing network of close to 300,000 partners from within these ecosystems of cities and towns, creating opportunities like never before for the youth of the nation. We aim to impact over a million Bike-partners in the coming year,” he added.

With Ola Bike, the company is making inroads into the hinterlands of India, enabling hundreds of millions of Indians to have access to affordable, reliable and convenient on-demand transportation, something only their counterparts in larger cities thus far have been able to enjoy.

First introduced in 2016, Ola Bike became a last-mile mobility solution in Gurgaon, Faridabad and Jaipur. The popularity of the service amongst both Bike-partners and customers has encouraged Ola to introduce the category in various new markets including Hyderabad, Chandigarh and Kolkata to small towns such as Gaya in Bihar, Bikaner in Rajasthan and Mughalsarai in Uttar Pradesh.

With its expansion into more towns and cities across the country Ola Bike has also opened up new employment avenues for potential Bike-partners, said the statement, adding that Ola hosts the largest network of over 2 million driver-partners ensuring a regular source of income for them.

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Ola Bike will also be instrumental in creating meaningful livelihood opportunities for the semi-educated and semi-skilled workforce in the country across large cities and small towns alike.