Announcing their strategic transformation plan to convert into Godrej Nature’s Basket Refresh, GNB on Wednesday said that their revenue target by 2020 will be Rs 1,000 crore.

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“GNB’s transformation journey entails consolidation and sustainable profitable growth that will materialize over the next 3 to 5 years. The aim is to have a robust and thoughtful omnichannel expansion in the medium term,” the company said.

Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, said, “Godrej Nature’s Basket has been a pioneer in the premium food space and this transformation journey will ensure growth in a sustainable and profitable manner. The Godrej Group has always seen immense potential in Nature’s Basket and we now want to take a leap forward and define the next generation of fine food retailing in India.”

GNB was launched in 2005 in Mumbai and transformed from a single store to a full-fledged retail business.

“The food experience and business, both, are going to grow exponentially in the coming years and we are committed to raising the bar and redefining the freshest and finest food experience for India,” Dubash said.