Full-frame mirrorless cameras to click our next India story: Canon

Japanese camera maker Canon which registered double-digit growth in India in 2018 is set to lead the market with its full-frame mirrorless camera range, Kazutada Kobayashi, President and CEO, Canon India, said here on Wednesday.

"India which is brimming with a millennial population on the one hand and on the other, entry-level photographers are looking for a camera which is light, easy to handle and cost-effective. Our new full-frame mirrorless camera will cater to both," Kobayashi told IANS. 

Canon last year brought its first full-frame mirrorless camera EOS R to India. The 30.3MP camera costs Rs 189,950 and with the EOS R kit (RF24-105mm f/4L IS USM Lens), the price is Rs 278,945.

On Wednesday, the company launched the lightest and smallest EOS RP in India, starting at Rs 110,495. With the EOS RP kit, the camera will cost Rs 199,490. 

"Canon will keep on developing new products in this segment and surprise the Indian consumers," Kobayashi added.

Excluding the impact of GST, Canon registered net growth of double digit (over 10 per cent) in the country last year.

"Both B2C (cameras and home printers) and B2B (copiers, scanners and commercial printers) grew equally in the Indian market. This year, I am ambitious to continue with the same pace of growth," said Kobayashi who has completed nearly eight years as Canon India head.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted.

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At present, the Japanese major is leading the DSLR segment in India and with the full frame mirrorless cameras, the imaging player is all set to continue its leadership stride in the segment.

"The bottomline is that India economy is greatly maintained and the GDP growth is steady. It gives us all the reason to push the envelope in the country on full-frame mirrorless camera segment this year," the Canon executive said.