FMCG consumption worth $45 billion to be influenced by digital by 2020: Report
Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.
Key highlights:
- 40% of the FMCG consumption in India will be driven digitally
- This translates to a value of $45 billion by 2020
- Digital advertising spends by FMCG companies to grow substantially to reach 25 -30% by 2020
A report released on Wednesday by Google India and BCG projects that 40% of the Fast Moving Consumer Goods (FMCG) consumption in India will be driven digitally, translating to a value of $45 billion by 2020.
The report finds that while time spent on digital is the same as TV in urban India, share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.
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