Flipkart integrates Snap’s Camera Kit into its app for enhanced AR experience to shoppers

Flipkart has announced a partnership with Snap Inc to expand its augmented reality-led e-commerce experience for millions of its customers across the country.

"Announced on the sidelines of ‘Snap in India’, this is Snap’s first collaboration with an e-commerce platform in India which will play a pivotal role in enhancing the journey of millions of existing and new-to-e-commerce customers," Flipkart said in a release.

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Under this partnership, Flipkart will integrate Snap’s state-of-the-art Camera Kit to its app, enabling customers to virtually try on products or view them in their physical world to make an informed purchase.

While Flipkart already boasts of an AR-enabled camera, the integration of Snap’s Camera Kit will enhance its capabilities to offer consumers an opportunity to view a wider range of products across categories such as fashion, wearable technologies and more in the next few months in a more immersive manner, as per the details provided by the company.

Speaking about the partnership, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “This partnership will herald a new era in the e-commerce industry, enabling easy access for customers while driving growth for lakhs of our sellers.”

Nana Murugesan, Managing Director, International Markets, Snap Inc., said, “With today’s digital-first consumer and accelerating digital economy, AR-driven experiences such as virtual try-on plays a key role in motivating and converting intent to shop. Collaborating with market leaders like Flipkart offers us the opportunity to scale Snap Camera and AR technology and introduce industry-first innovations for our communities.”