Flipkart Green: Flipkart, India’s homegrown e-commerce marketplace launched ‘Flipkart Green’, a dedicated virtual store on its app, on Thursday as an initiative to promote sustainability.  

‘Flipkart Green’ aims to provide access to information and better availability of globally certified sustainable products to customers looking for sustainable brands and products. 

What all will be sold on Flipkart Green?

Several products of fashion, beauty and makeup, grooming, healthcare, food, home, and lifestyle products from over 40 brands will be available under Flipkart Green, stated the release. 

This will further expand to include products from many other categories including healthcare, food, sports and fitness, toys, stationery, electronics, and appliances as well.  

Flipkart Green: Sustainability Factor

The e-commerce giant said that it aims to create a sustainable, equitable and more inclusive e-commerce ecosystem through the ‘Flipkart Green’ Sustainability Store.

Amitesh Jha, Senior Vice President, Category and Marketplace at Flipkart, said, “At Flipkart, we view sustainability as a holistic approach that encompasses the environment, individuals, and society.”  

After the COP27, 2022 United Nations Climate Change Conference, green economy and sustainability have been the focus of India, and even during its presidency of the G20 Summit, India has been vocal about a sustainable economy.    

He further added, “We have consistently endeavoured to integrate sustainability across business functions through initiatives ranging from electric mobility, green buildings, renewable energy to plastic-free packaging. This initiative will continue to bring various mindful brands under one umbrella through a one-stop online destination, for customers. This also aligns with our goal to promote sustainably sourced products towards improving social, economic, and environmental well-being of the larger ecosystem.” 

With just a few weeks left for the Budget 2023, all eyes are now on the Finance Ministry as a sustainable economy has been one of the focuses of the Budget since last year. Several experts believe that the government can come up with certain measures to attract funds for sustainability and encourage more organizations to take initiatives accordingly.