‘Finance is just one part of success; my consumers are my real assets’: Rupali Sharma

Rupali Sharma Founder of Aegte, a natural and organic cosmetic brand recounts in her words of building her business from scratch.

HERBAL SKIN AND HAIR CARE ATTRACTED ME SINCE CHILDHOOD.

My Interest for natural products has started right from childhood. I received the wisdom of knowledge about herbal care from my mother, she used to ground and crush natural alternatives for acne treatment, skin tan, hair fall, and rough hair. I got early exposure to the field and my family was surprised at the avidity with which I used to study and collect herbal literature. Education begins the moment a child is capable of learning. Thus, I started to focus on the natural care and treatments. I was very attracted to natural care, but averse to picking up a job. I wanted to do something on my own. Finally in 2018 I launched premium onion oil and it was a red carpet walk to success, by then I had started connecting with customers online and gained huge success for my first product.

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ON TO JOURNEY AS AN ENTREPRENEUR..

Beginning with manufacturing Premium Onion Oil in 2018, we have added more than 40 products in our portfolio adding products for skin, hair, makeup and body. With trust in my ability and vision, I rolled out many innovative products in the market. The game has changed overnight when I launched Lip and Cheek Tint “Vegan Makeup for Lips, Cheeks and Eyes”, due to our consistent effort and long-term strategic planning, Lip and Cheek Tint has become one of the highest-selling products.

Taking ON TOUGH MARKET SCENARIO…

The market for herbal care is highly competitive and one should possess an innovative and pioneering approach to remain ahead. we provide high-standard natural and organic products to consumers at pocket-friendly prices. These products are the result of good manufacturing practices and various SOPs are designed to maintain the quality of the products. All these come together to make our operations profitable.

Today, the world needs more of organic, vegan and natural care and we are putting in our best efforts to spread awareness among consumers to adopt a healthy lifestyles and natural and result-oriented products. Though there is huge competition in the market in this category, we are moving stronger than ever because of our sheer intent to deliver quality-driven authentic products for customer satisfaction, which is our topmost priority. We constantly take feedback from our customers and work on enhancing customer assistance.

While launching our products we work on various levels, consumer demand, effectiveness and quality of the brand, reach of the brand, development techniques, marketing and promotion strategies and other factors. Compiling and examining all this consumer information, we decide on what type of product is to be launched next. My whole team works to devise strategies for the brands. Now, our endeavour is to launch more products which should cater all skin and hair issues for both the gender.

Business Support and Nuances…

Whatever I have achieved in my life wouldn’t have been possible without the love, support and contribution of my family and friends. I owe my success to my husband and parents. We go on holidays together as we live for happiness, and everything revolves around that. Finance is just one part of success. Nothing gives me more joy and satisfaction than the smiling faces of people close to me. Other than this, it is really exciting to lead a company that’s reaching new milestones every year and I believe that my consumers are my real assets. Their support have played a major role in the growth of my company.

Rupali Sharma; Founder Aegte

About Aegte:

‘Aegte’ is a Danish word which means ‘Authentic’. The brand offers Organic, Natural and Vegan Skin, Hair and Makeup products. The products are made of safe ingredients and are result-oriented. For more details, visit: www.aegte.in