San Francisco: Revving up its hardware efforts, social networking giant Facebook is now planning to build its own Augmented Reality (AR) glasses, TechCrunch reported.

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"Yeah! Well of course we`re working on it," Facebook`s AR Head Ficus Kirkpatrick was quoted as saying on Thursday at TechCrunch`s AR/VR (virtual reality) event in Los Angeles. 

"We are building hardware products. We`re going forward on this . . . We want to see those glasses come into reality, and I think we want to play our part in helping to bring them there," Kirkpatrick said. 

The announcement follows Facebook`s launch of its first self-branded hardware - a pair of Artificial Intelligence (AI)-powered smart video chat devices, Portal and Portal +.

Some of the other American tech giants have already ventured into the AR space already. While Microsoft has its HoloLens, Google Glass is being developed for the enterprise. 

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Apple has been talking about the potential of AR for quite some time now and the Cupertino, California-headquartered company earlier acquired AR hardware developers like Akonia Holographics and Vrvana to fast-track development of its own headsets.

Facebook has big plan on VR as well. It acquired Oculus, a virtual reality company, in 2014 for $2 billion. The social network sees its Oculus VR headsets helping it bring the AR glasses by providing the software know-how.