E-commerce industry generates sales of Rs 19,000 crore from festive sale month

Key highlights:

• E-tailing industry generated a massive Rs 19,000 crore sales during the festive period
• The festive month was from September 20 to October 19, 2017
• This would be 45% higher than the 2016 festive month

The e-commerce or e-tailing industry generated a massive Rs 19,000 crore or $3.2 billion sales during the festive period from September 20, 2017 to October 19, 2017. This is the highest ever sale monthly sales e-tailers achieved highest over the course of the festive month 2017, according to a RedSeer Consulting report.

The festive period in 2017 comprised mainly of three mega sale events, along with the rest of the business on usual days in between.

The report estimates that the first sale period starting September 20 – 24, 2017 during the festive season generated sales worth $1.5 billion (about Rs 9,750 crore).

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