Delivery and logistics service company, DTDC, on Wednesday launched its latest campaign and got none other than 'Dada' Sourav Ganguly to star in it. The former Indian cricket team captain features in its campaign called 'Going Beyond the Parcels'.

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While 'Dada' features only in the beginning and the end of the ad putting up pictures of himself on different occasions on the wall, he also gives a short monologue of the features of DTDC. While the DTDC delivery people transporting the parcels from one location to another, it also shows the delivery guy going the extra mile to even help an old man put his hearing aids. 

The ad campaign has been conceptualised by Publicis India. 

Bobby Pawar, MD, CCO, Publicis South Asia said, “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box. We realised it’s not just a container, but a carrier." 

"Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on,” he said.

The ad will be playing across TV, cinema multiplexes and outdoor advertising nationally. DTDC said that this film is also being digitally amplified via DTDC’s official social media channels like Facebook and YouTube.