Dish TV launches ‘Dish TV Smart+’ offering built-in OTT services alongwith linear TV subscriptions

Dish TV has announced the launch of ‘Dish TV Smart+’ which gives customers access to TV and OTT content on any screen at no additional cost. “It provides convenience, flexibility and enhanced entertainment options, allowing customers to tailor their viewing experience,” the company said.

At the launch, Dish TV informed, “With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new and existing subscribers, can enjoy popular OTT apps along with their chosen TV subscription package. The ‘Dish TV Smart+’ service ecosystem enables entertainment on any screen, anywhere, anytime via Watcho-the OTT Super app, smart devices including set-top boxes, and smart Android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, enriching the overall user experience.” 

Commenting on the new proposal, Manoj Dobhal, CEO, Dish TV India Limited said, “Since its inception, Dish TV has transformed the entertainment consumption landscape and created groundbreaking new ways for people to enjoy their favorite content. With this new proposition, we are ready to make an even bigger difference and set a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+’ Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is becoming smarter and bigger. In a market flooded with options, customers are often overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We strongly believe that both traditional television and OTT platforms are indispensable in today’s times, and with our proposal we aim to reaffirm their equal importance.”

“At Dish TV, customer satisfaction is non-negotiable, and every decision is focused on delivering value and convenience. ‘Dish TV Smart+’ services not only benefit our customers by providing them with unparalleled access to entertainment, but also ensure that their preferences and satisfaction remain at the forefront of our efforts. With ‘Dish TV Smart+’ Services, we are addressing all the needs of a modern Indian family, staying true to our motto: Naye Bharat Ka Smart Connection,” Dobhal added.

To effectively communicate this visionary proposition, Dish TV has launched an extensive marketing campaign spanning multiple channels including television, digital, print and corporate outreach, with the aim of amplifying the message of accessibility to entertainment on any screen, anywhere.

For existing subscribers, Dish TV will leverage its channels and platforms, using push notifications, in-app notifications and emailers. Meanwhile, for new customers, the emphasis will be on TV and digital channels to ensure broad visibility and awareness of the offering.

Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho, said, “With ‘Dish TV Smart+’ Services, we are not just introducing a new proposition; we are leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we aim to directly connect with consumers and ensure broad awareness and acceptance. As a brand, we prioritize staying ahead of trends and adapting to changing audience preferences. Customer satisfaction is at the core of our strategy, and there we strive to deliver unparalleled entertainment experiences that meet their diverse preferences and lifestyles.”