Delivering on brand promise

Never before has the power of branding been as prominent as it has been of late, and the Most Preferred Brands 2021 embodies this to the hilt

As business reopen and restrictions get lifted, we are starting to see the next normal of the business-scape spread out before us. It is one we have all played our part in curating, but the titular roles brand play in shaping our lives remains truly remarkable.

The events of the past two years have only served to underscore the critical nature of the trust we reposed in our brands of choice. With them at our side, we could navigate a course through a historic, once-in-a-generation disruption that upended all our lives. These brands have become deeply interwoven into the organizational and social fabric of our lives. And just as we all have, they too have expanded their offerings, and areas of expertise to stay abreast of the needs of dynamic consumer demands, in an effort to stay at the summit of ultimate consumer and organisational preference.

The unspoken, often unbreakable bond that these brands have forged with consumers has catapulted it to the forefront of our collective consciousness, and has resulted in these brands being crowned as Most Preferred Brands 2021. These brands have picked up the gauntlet in this challenging milieu, and delivered world-class experiences in keeping with the demand of the times. The accomplishments of these agents of change was lauded through an exclusive day-long celebration that put the brands we know and love on centre stage for the manner in which they helped alleviate crucial challenges for consumers en masse, and for organisations across industries.

A galaxy of eminent brands graced the occasion. This included

Alpharithm  
Asian Paints  
Bath and Body Works 
Big Basket
Bisleri 
Bridgestone
Carrera
Center fresh
Colgate
Dell Technologies
IIFL 
Lutron 
Maggi
Motorola
Natural Remedies 
Nescafé
Nexus Malls
Nxtwave
Nykaa
SBI General Insurance
SpeedCloud
Stayfree
Sugar Cosmetics
Swiggy 
Tanishq
TCI Express 
Tech Mahindra
Ubon
Voltas

This platform celebrated the feats of these motley brands that breathed life into the vision of a post-pandemic world, and smoothened the road to a new tomorrow. Their indomitable spirit and innovative thinking have helped them scale-up even in this most challenging of scenarios and capture value where few saw it to exist.

As the ecosystem grows ever more and brands increasingly vie for our attention, incumbent and new brands have the opportunity to create forward-looking and innovative models that can better serve emerging needs. The Most Preferred Brands 2021 epitomise this can-do, innovative spirit that has powered many a growth paradigm, in the process helping create India anew as it stands at a crucial inflection point.

The success stories of these brands were also chronicled on Marksmen Daily, a one-stop destination for highly specialised, industry-led content featuring actionable insights that equips leaders with the knowledge they need to navigate a changing world order.

About Team Marksmen

Team Marksmen’s mission is to help organizations and leaders from across sectors create impactful change that matters.

Our work stems from a holistic understanding of every client’s personalized context, unique requirements, sector dynamics, and macroeconomic environment. This allows us to create brand solutions that resonate with audiences, and thereby help advance the practice of management.

Through an array of bespoke industry-centric knowledge platforms - using a variety of formats such as Roundtables, Summits & Conferences, Workshops, and Award Ceremonies - we help senior industry decision makers navigate through issues of critical importance and inform their world-view for better decision-making.

To know more, contact Rajesh Khubchandani at 9833019195

Disclaimer: Brand Desk Content