Cola ban: Manpasand Beverages looks to take advantage in Tamil Nadu

Manpasand Beverages on Wednesday said it aims to take advantage of cola ban in Tamil Nadu by expanding its outlets in the state.

The company said that it will set up a plant in Sri City with an investment of around Rs 150 crore to boost demand in Tamil Nadu and other key southern markets. 

Dhirendra Singh, Chairman and Managing Director of Manpasand Beverages said, “Since last year we have been working on a plan for foray into southern markets. We are glad that our efforts have finally fructified through our presence in Tamil Nadu. It is an important market for us and we hope that through Tamil Nadu we will gain visibility for our products, especially Fruits up in all key southern markets.”

On March 01, 2017, Traders Federation in Tamil Nadu decided to ban sales of Coca Cola and Pepsi. 

Taking cola ban as an opportunity, Singh added, “The current situation has benefited us as presently, we are the only fruit juice manufacturing company with adequate capacity to cater to the vast market of Tamil Nadu.”

With the new manufacturing unit at Sri City, Singh is confident to meet demands of the consumers in the peak months of summer and thereafter.

These new plants are expected to double the production capacity of Manpasand in the coming 12-18 months.

Manpasand Beverages operate under the fruit juice brand such as MangoSip, Fruits Up, Manpasand ORS, and Pure Sip. Till now it has more than 8000 retail outlets including provisions stores and modern retail formats.