Cashback offers garner 20 times growth in top ups on Amazon Pay

Key Highlights

• Amazon Great Indian sale was its 'biggest sale this year.'
• 20X growth in top ups during Great Indian sale.
• Amazon offered 15% cashback on top ups of Rs 500 or more.

After promoting its e-wallet services through cashback offers during the Great Indian sale, Amazon India said the company has witnessed a growth in balance ‘top ups’ on Amazon Pay.

“With Prime continuing to be our top selling product and Amazon Pay seeing 20X growth in top ups, customers continue to vote for the trust and convenience of shopping on Amazon.in,” Manish Tiwary, Vice President - Category Management, Amazon India.

The Great Indian sale that lasted from August 9 to August 12, Amazon said was its ‘biggest sale of the year.’

“We are humbled by the response from customers to our latest Great Indian Sale, making it our biggest shopping event of 2017,” Tiwary added. 

During the sale the company was offering online payments processing service - Amazon Pay customers 15% cashback up to Rs 300 on top ups of Rs 500 or more.

“The customer will receive the cashback amount in the form of Amazon Pay balance issued by QwikCilver Solution Private Limited (QwikCilver), which will be credited to their account on Amazon website by 2nd September, 2017,” Amazon said.

The e-commerce company was also offering cashback deals for shopping via its website, mobile site or even the Amazon app. Cashback deals would be credited by November 12, the company said.

Amazon saw Apple products sale increase 40 times in comparison to regular days and large appliances sales increase up to 10 times. Its fashion and accessories segment, the company said was its ‘most sold.’

Also Read: Amazon sold '40 times' more iPhones, other Apple products during three-day Great Indian Sale