Cadbury Dairy Milk chocolate with 30% less sugar launched in India

Cadbury Dairy Milk will now also be available in a new bar with 30% less sugar, offering consumers chocolate bar with no added artificial sweeteners. The new chocolate will sit alongside the existing portfolio of Cadbury Dairy Milk products on shelves. The new Cadbury Dairy Milk 30% Less Sugar will be priced at Rs 50 for 43 gms, and will be retailed across modern trade, traditional trade and e-commerce platforms by mid-June. The Cadbury Dairy Milk 30% Less Sugar has been in development for almost two years with a team of scientists, nutritionists and chocolatiers at the company’s research and development facilities in India and the UK. 

Deepak Iyer, President, Mondelez India, said, “We are delighted to be launching this product in India, given the love and following Cadbury Dairy Milk has in our country. This is the most significant innovation in the brand’s history in India. As we continue to define the taste of chocolate, we understand our consumers, and are conscious of our commitments to them. Cadbury Dairy Milk 30% Less Sugar is another very special innovation that will provide our Cadbury Dairy Milk fans with a less sugar option without compromising on our world-renowned taste and quality.''

The team behind the product has been working to find a way to achieve the Cadbury Dairy Milk taste whilst delivering 30% less sugar with no added artificial sweeteners, colours or preservatives. The new Cadbury Dairy Milk 30% Less Sugar will be priced at Rs 50 for 43 gms, and will be retailed across modern trade, traditional trade and e-commerce platforms by mid-June. 

Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “Increasingly consumers want products that reflect their lifestyle. Cadbury Dairy Milk 30% Less Sugar is a product with no added artificial sweeteners, colours or preservatives. It is created to ensure the right texture and taste of the original Cadbury Dairy Milk bar to keep the consumer eat experience the same.''