BSNL, Call2Action join hands to disrupt mobile market; significant rewards promised

The Bharat Sanchar Nigam Limited (BSNL) has partnered with Call2Action Communication to pave the way for the latter's formal entry into the Indian mobile advertising ecosystem. BSNL expects to create disruption in Mobile advertising ecosystem with innovative reward-based mobile advertising and promotions platform designed specifically for mobile operators. It delivers rich interactive services such as calls, SMS, alerts, notifications, beacons and other location-based interactions. 

RK Mittal, Director, BSNL said,"The Indian telecom sector is experiencing turbulent times and telecom operators are always looking to increase the average revenue per user (ARPU). This landmark partnership with Call2Action through Infomo can help us achieve and improve our ARPU by providing our 110 million customers in India with a range of innovative new services from which they can earn significant rewards."

Mittal added, "There are already over 5 million MyBSNL app downloads for Android and Apple devices. Call2Action through Infomo will only increase our app download community."

According to Ananda Rao, the Founder & Director, Call2Action Communication, anyone in India can avail this service by simply downloading the MyBSNL app from Google and Apple Play Stores. 

Once signed up for the app, you can select the kind of content you want to receive on your phone. 

Based on your preference, appropriate content will be automatically delivered to your mobile and you will be eligible for multiple rewards. 

Rao said, "To make this app very useful, we are also bringing new capabilities from technology companies like Voxvalley Technologies (OTTVoice and Chat), ManageMyHealth (Electronic Health Records) and DreemAR (Augmented Reality). 

BSNL mentions, that this will help operators to build new incremental revenues.