Homegrown food company Britannia Industries and French dairy major Bel Group on Wednesday announced the inauguration of its Cheese factory in India at an investment of Rs 220 crore.

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Britannia Bel Foods, the joint venture between both firms, has opened a new factory in Ranjangaon, near Pune in Maharashtra, which will produce 10,000 tonnes of high-quality Britannia The Laughing Cow cheese products to meet the growing demands of Indian consumers, according to a statement. The facility leverages Britannia's milk procurement and support programme with over 3,000 local farmers, it added.

"It is integrated within Britannia's state-of-the-art dairy production facility, which produces a comprehensive range of Britannia dairy products, including now Britannia The Laughing Cow Cheese with a full range of products: slices, blocks, spread, diced and cubes," it said.