Key highlights:

  • Virat Kohli is now a more valuable brand than footballer Lionel Messi
  • Kohli's brand value is estimated at a massive $14.5 million and is ranked No.7
  • List of 10 most valuable athletes in 2017 include Roger Federer, Usain Bolt and Cristiano Ronaldo

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Indian Cricket star and skipper Virat Kohli is now a more valuable brand than Argentinian and FC Barcelona footballer Lionel Messi. Kohli is featured in the list of 10 most valuable athletes in 2017 along with sports stars such as Roger Federer, Usain Bolt and Cristiano Ronaldo.

Kohli's brand value is estimated at a massive $14.5 million and is ranked No.7 on the Forbes list of most valuable brands among sportspersons. Lionel Messi with a brand value of $13.5 million is ranked at No.9.

Espncricinfo report.

Kohli is not the first Indian cricketer to enter the Forbes Top 10 list as Mahendra Singh Dhoni, India's former captain of the cricket team, was on the list at fifth spot in 2014 at a brand value of $20 million.

However, Dhoni's brand value has taken a hit and came down from $21 million in 2015 to $11 million in 2016, after he gave up Test cricket and captaincy.

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