GRM Overseas unveils new packaging for 10X products - Check details

Basmati rice exporter GRM Overseas Limited has unveiled its new packaging for the 10X brand range, featuring Bollywood superstar Salman Khan. 

The updated packaging, which prominently showcases Salman Khan, will be rolled out across the entire 10X product range, including basmati rice, flour, and other offerings.

Atul Garg, Managing Director of GRM Overseas Limited, commented on the launch: “We are thrilled to unveil our new packaging with Salman Khan, a personality who perfectly embodies the spirit of our brand—strong, reliable, and immensely popular. This updated packaging is not just a design change but a statement of our commitment to delivering premium quality products with a touch of excellence. We believe that featuring Salman Khan will resonate deeply with our consumers, further solidifying 10X’s position as a household name in India.” 

Founded in 1974, GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization.

The company said it plans to use Khan's influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment.

GRM Overseas is listed on both National Stock Exchange and Bombay Stock Exchange.