Bikanervala ties up with Montana group to expand footprint in domestic, international markets

Bikanervala on Friday, November 24 said it has tied up with The Montana group from Punjab to further expand its footprint in domestic and international markets. The collaboration marks a milestone for further expansion and aims to reach out to a broader audience, the company in its statement said. Manoj Madhukar, CEO of The Montana Group said that it was a privilege to work with the iconic brand of India and the entire team will put best possible effort to make this brand a global leader in years to come

Bikanervala started its operations as a small sweet shop at Bikaner, in Rajasthan in 1905. Over the years, it has expanded its portfolio to include restaurants and snack businesses. Bikanervala is operating 175 sweet shop-cum-restaurant outlets in India as well as in international markets like the UAE, the US, Singapore, New Zealand, and Nepal, presently, the company said.

Suresh Kumar, CEO, Bikanervala, briefed the media about its current operation and further expansion plan both in domestic and international market. In the domestic market, the focus areas will be Punjab and Jammu and Kashmir in the Northern part, Tamil Nadu and Karnataka in the Southern part and Maharashtra in the Western part of the country. In the international market, the US, Canada, Australia and the United Kingdom will be the focused markets, the company said.

(With PTI inputs)

Catch the latest stock market updates here. For all other news related to business, politics, tech, sports and auto, visit Zeebiz.com.