The Italian fashion brand Gucci is making headlines again! Gucci is one of the luxury fashion brands based in Florence, Italy. Gucci's product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.  

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The brand is now facing a fresh backlash on Twitter. Reason: Gucci is being slammed for its new range of Indian kaftans that it is selling on its website at a ‘high' price. A kaftan is a free-size kurta worn across India.

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 The kaftans that Gucci is selling on its website are inspired by the Indian culture with the floral embroidery on organic linen fabric. The kaftan product ranges from $2,100 (around Rs 1.53 lakh) to $3,500 (around Rs 2.56 lakh), which is way too much for a kurta or kaftan.  

 The other details of the kaftan read “Filled with the ‘60s and ‘70s influences, the kaftan reinterprets the aesthetic of the hippie movement with a new take on relaxed garments in light fabrics. For this new iteration, the emblematic Interlocking G motif mixes with a stripe chain print elevating the ivory silk fabric”. 

 However, this is not the first time Gucci is facing something like this. Earlier in 2019, Gucci had faced a similar backlash for its 'Indy Full Turban'. This Indy Full Turban was listed for sale on the website of luxury department store Nordstrom for a hefty price of $800 (Rs 58,456). The Turban collection faced huge criticism from around the world. It was also offended for cultural appropriation.