Big buzz! Gucci is selling Indian culture embroidery-inspired kaftans for WHOPPING Rs 2.56 lakh

The Italian fashion brand Gucci is making headlines again! Gucci is one of the luxury fashion brands based in Florence, Italy. Gucci's product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.  

The brand is now facing a fresh backlash on Twitter. Reason: Gucci is being slammed for its new range of Indian kaftans that it is selling on its website at a ‘high' price. A kaftan is a free-size kurta worn across India.

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 The kaftans that Gucci is selling on its website are inspired by the Indian culture with the floral embroidery on organic linen fabric. The kaftan product ranges from $2,100 (around Rs 1.53 lakh) to $3,500 (around Rs 2.56 lakh), which is way too much for a kurta or kaftan.  

 The other details of the kaftan read “Filled with the ‘60s and ‘70s influences, the kaftan reinterprets the aesthetic of the hippie movement with a new take on relaxed garments in light fabrics. For this new iteration, the emblematic Interlocking G motif mixes with a stripe chain print elevating the ivory silk fabric”. 

 However, this is not the first time Gucci is facing something like this. Earlier in 2019, Gucci had faced a similar backlash for its 'Indy Full Turban'. This Indy Full Turban was listed for sale on the website of luxury department store Nordstrom for a hefty price of $800 (Rs 58,456). The Turban collection faced huge criticism from around the world. It was also offended for cultural appropriation.