Bank of Baroda, Max Bupa to provide 1,12,000 meals to underprivileged across 100 cities

Food wastage is a major concern in our country, given that about 14.8% of the country’s population is undernourished, as per the Food and Agriculture Organization (FOA). In order to fight this, Bank of Baroda and Max Bupa Health Insurance have pledged to provide 1,12,000 meals to the underprivileged citizens, within a span of two months. The initiative is aimed to contribute to the nation’s fight against hunger and enable the underprivileged citizens to lead healthier lives. 

Feeding India volunteers will distribute fresh nutritious meals through food recovery vans to the underprivileged and needy people, including children. 

Bank of Baroda and Max Bupa Health Insurance have partnered with Feeding India, a not-for-profit organization, to launch the ‘SwasthaNeev’ initiative to cover various hunger points, across 100 cities. The SwasthaNeev initiative was launched by Vikramaditya Singh Khichi, Executive Director, Bank of Baroda and Ashish Mehrotra, MD & CEO, Max Bupa Health Insurance, who pledged to serve as ‘Hunger Heroes’ and motivate their teams to actively contribute towards the cause.

Khichi said, “Almost 50% of deaths under 5 years of age occurs due to malnutrition and this cause of getting together with Max Bupa and Feeding India is an initiative taken for the long journey together. I request all Bank of Baroda colleagues to take this initiative seriously so that the pledge to provide meals to 1,12,000 meals can be achieved together.”

“The SwasthaNeev initiative enunciates Max Bupa’s deep commitment to its purpose of enabling more and more Indians lead healthier, more successful lives. Two daily meals is the most basic need of a human being to lead a healthy life and there are over 190 million people who go hungry every day in India. It is disheartening to see that despite tremendous industrial and economic growth in recent years, we still have many people with no access to food and nutrition,'' said Mehrotra.