Authentic Product Reviews, Accurate Purchase Decisions

The survival of any country’s retail markets is hugely dependent on the purchasing power of a specific tier of its population. In India, that power is held by the middle class and the working class. Unfortunately, these classes don’t enjoy the financial freedom to buy just about any product. They want to buy things that are useful and truly worth the bang for their buck—or rupee.

As consumers, their purchase decisions are mostly driven and influenced by a number of very practical factors like the product’s price, its life cycle, usage reliability, available warranty etc. Go back a decade or so, and the influence was mostly just word of mouth—from neighbours, relatives, friends, colleagues, etc. People also did market surveys back then, trying to find the best product under their budget. And while the word of mouth still remains to be a huge influence on the purchase decision of many, people have gotten rather busy conducting old fashioned market surveys and research. Instead, now, once they hear about a product, they get online to check its reviews before making their decision. But, it is impossible to say how authentic a product review is without running a background check on the review website and the reviewers themselves.

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The consumers of the Indian retail market don’t need to dig that deep though, as there exist a handful of review websites, focused on the Indian retail market, that offer reviews after truly testing the mettle of a product. Energy Conversion Devices or ECD India, as they are more popularly known, tops that list.

Why ECD India?

Energy Conversion Devices (or ECD India) website holds a large number of reviews in a vast array of categories. Some popular categories which they cover include technology, renewable energy, fashion, home appliances, and home accessories.

One of the reasons why their reviews are considered detailed and authentic is because these reviews are conducted and written by relevant people. Their tech reviews are done by tech aficionados, fashion lines are done by fashionistas, the home appliances are reviewed by professional engineers, so on and so forth.

Also, all of the reviewers on the website, including the owner, are Indians. Meaning, they have a very clear understanding of the Indian market as well as the Indian consumer mindset. So, they ensure that every product is reviewed from the perspective of a working-class and a middle-class consumer. That is why they classify their articles as single product reviews, best products in a category listicles, top products under a set price umbrella, premier products from famous brands etc.

The best part, almost all of their reviews include a buyer’s guide with product suggestions under the light of different requirements. So, the next time you are in the market searching for a best product in India that is truly worth your hard-earned money, check out its review on the ECD India website.

Unlike other similar websites, their reviews are not driven by vendor offered commission rates. They, instead, focus their reviews more on a consumer-centric, practically examine and scrutinise every product before publishing a review, and don’t force any kind of biases on their audiences.