Ashok Leyland takes digital route to tap used vehicle business
The city-based heavy commercial vehicle maker, in a statement, said it hopes to increase transparency in the otherwise disorganised used vehicle ecosystem.
Hinduja Group flagship company Ashok Leyland has rolled out an e-marketplace 'Re-AL' for the used commercial vehicles segment, the auto major said on Saturday, April 15.
The e-marketplace facility would help customers to exchange their existing vehicles and upgrade to a truck or a bus offered by Ashok Leyland.
"The used commercial vehicle industry is ripe for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer-centric solutions," Ashok Leyland MD and CEO Shenu Agarwal said.
The city-based heavy commercial vehicle maker, in a statement, said it hopes to increase transparency in the otherwise disorganised used vehicle ecosystem.
The digital service would offer customers a range of features allowing them to select preferred vehicles of their choice along with validated documents.
"This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey," the CEO said.
Ashok Leyland President, Medium and Heavy Commercial Vehicles, Sanjeev Kumar said the used vehicle business is a key focus area as it enables customers to liquidate their vehicles with better resale value.
"We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses...," he said.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.