Aquawhite, the oral care brand from JHS Svendgaard Laboratories Limited (JHS), has come up with a vast range of products with cartoon characters, that are likely to appeal to children between the age of 3 to 14 years. This time, Aquawhite has associated itself with characters like Peppa Pig, Angry Bird, and Hello Kitty, in addition to its existing range of kid's toothbrushes and toothpastes. Aquawhite, an Indian origin company, is the only oral hygiene brand that has the official license of some prominent children characters like Chhota Bheem, Chutki, The Jungle Book, Pokemon, PAW Patrol, Shimmer and Shine, SpongeBob SquarePants, Shiva and more. They manufacturer oral care products for children up to 3 years, between 3-8 years and 8-12 years. Other products include Jiggle Wiggle toothbrush, Tiffany toothbrush, Bestie toothbrush, Zig-Zag toothbrush and a variety of toothpaste flavors such as Strawberry, Strawberry Burst, Chill-Gum, Dubble Bubble, and Sweet Bubble.

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The company aims to inculcate the habit of brushing by dedication all their products by the moto of  'Brushing for Two Minutes Two Times Everyday'. Flashhh & Buddy Best toothbrush, Muzica toothbrush and Watchha toothbrush are some of their signature products to achieve the same. Recently they signed Tiger Shroff as their brand ambassador. 

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Commenting on this development, Neetal Narang, President - Communications & Corporate Affairs - JHS Svendgaard Brands Limited said “We have not only designed and developed toothbrushes but have created a tool for every mother to make their kids brush their teeth for 2 minutes, recommended time by dentists, all the while making brushing a fun activity rather than a boring routine. As far as toothpaste goes, we’ve been extremely cautious to make them fluoride-free. The fluoride content in the water in India is already high, and for growing kids it's never advisable to consume fluoride in excess. We have done a lot of research on our products especially with the taste of the toothpaste.”

“Most kids don’t like to brush their teeth, which is one of the major concerns among the parents. With our products being unique and innovative, to add to the excitement, we’ve brought kids favourite characters and other interesting concepts & value adds like colourful handles, hygiene cap etc. we are definite that brushing is going to be fun for the kids.” she further added.

Aquawhite is not the first company to come up with this idea and take this step. American oral care companies like Colgate and Pepsodent had also released various character based toothbrushes and toothpastes to attract children and achieve the target of proper oral habits among them.