Apple still number one on global brand list; Amazon, Facebook improve ranking drastically in 2017

Key Highlights

• Apple was ranked as the number one global brand in 2017.
• The top 10 brands hold 42% of the Best Global Brands total value.
• Amazon and Facebook improved their rankings from 2016.

Best global brands of 2017 list was released on Monday by Interbrand, a brand consultancy based in the US. Technology companies dominated the top 20 spaces on the list with Apple Inc once again emerging as the number one brand.

“The top 10 brands hold 42% of the Best Global Brands total value,” Interbrand report said.

Further it added, “Half of the ten brands at the top of the Best Global Brands 2017 list are in the technology sector—Apple, Google, Microsoft, Samsung, and Facebook. Each one of these brands either moved up on the list or stayed in the same place, which is a testament to their continued momentum.”

A view of the top 10

Google followed closely behind at second position, indicating no change from last year’s list.

However Microsoft moved up a space from ranking fourth in 2016 to the third spot in 2017.

Microsoft isn’t the only tech giant that improved its ranking in 2017. E-commerce giant, Amazon ranked fifth moving up from its eighth position in 2016.

Social networking major, Facebook, jumped seven spots to land at number eight this year. In 2016 it was ranked the 15th most trusted brand in the world.

Here are the top 20 names on the global brand list:

• Apple
• Google
• Microsoft
• Coca Cola
• Amazon
• Samsung
• Toyota
• Facebook
• Mercedes Benz
• IBM
• General Electric
• McDonald's
• BMW
• Disney
• Intel
• Cisco
• Oracle
• Nike
• Louis Vuiton
• Honda

The only fashion brand in the top 20 list of brands was Louis Vitton while Disney was the only mass media company who dropped a rank from 2016.

Under building brand names, home grown site Flipkart featured on the list, “Chinese rideshare brand Didi Chuxing, Indian online marketplace Flipkart, and US e-commerce and payments provider Square have reached valuations of $50 billion, $11 billion, and $6 billion respectively.”