App-to-App talking: Reliance Communication launches 'Calling ka naya tareeka'

Fully integrated telecom service provider Reliance Communication brings in new calling experience for its customers by launching "Calling Ka Naya Tareeka" - the next generation app-to-app talking, in order to ensure richer voice and data usage experience. 

RCOM offers this high definition calling at an  introductory price of Rs 39 for 5 hours of calling in India and anywhere in the world. 

Such would enable Rcom's customers to make calls worldwide through data-based apps such as JioChat, Whatsapp, FB Messenger, Skype, Google Hangouts, imo and Viber, amongst others. 

Also, Rcom's 4G LTE network in 850 MHz spectrum band is expected to provide an exceptional user experience. This network is considered as  the most optimal frequency for Next-Gen voice and data services. 

On the development of this new service, Gurdeep Singh, Chief Executive officer, Consumer Business of Reliance Communication said, “RCOM has always had a special emotional connect with Gujarat, and we are excited to redefine voice calling in India by introducing the ‘Calling Ka Naya Tareeka’ offer in our home state, offering app-to-app talking in India, and anywhere in the world."

"Using our Next-Gen 4G LTE network, customers will experience HD quality and instant connectivity, freedom from slow Internet access and blazing data speeds on the digital super highway," added Singh. 

The super-fast data delivered on the 850-MHz band will be available with a a new SIM dispatch, delivered to their users doorstep. 

Meanwhile, the company's Next-Gen services are being made available to customers across a range of smart devices, including mobile phones and the highly-successful Wi-Pod data access device.

To further strengthen the company is initiating alliance with top e-Commerce firms and device manufacturers to drive the fast-evolving ecosystem.