Ambrane aims for Rs 100 crore revenue in international markets; expands its reach to UAE, Europe, USA and east Asian markets

Ambrane, a popular Indian consumer electronics and smart wearable brand, has reached a big milestone by entering the worldwide market, with plans to venture into the United Arab Emirates (UAE), Europe, the United States of America (USA), and East Asia. The company has launched an entire range of products, including power banks, chargers, cables, and smart gadgets like smartwatches, and it is looking forward to introducing high-quality products to a global audience. 

With a goal of reaching Rs 500 crore in total revenue by FY25-26, the brand has set a target of Rs 100 crore from international markets this fiscal year. Its products will be available on Amazon in Germany, France, Belgium, Italy, Japan, the Netherlands, Poland, Spain, and the United Kingdom (UK). 

Additionally, strategic partnerships with leading e-commerce and offline major chains such as eBay, Walmart, Noon, Qo10, Shopee, Coupang, and BliBli will help take the brand to the USA, UAE, Singapore, Malaysia, Korea, and Indonesia. 

As per an official release, the brand has sold over 40 million products in the Indian market, ranking first in power banks and second among prominent wearable companies. 

Along with the leading e-commerce businesses in India, it has established a significant presence across the country through its network of over 10,000 dealers.  

Talking about the milestone, Ashok Rajpal, Managing Director of Ambrane, said, "Our journey has been fuelled by continuous investment in research and development and an unwavering dedication to quality. As we step into international territories, we aim to showcase the excellence of the skilled Indian workforce globally. Being a single retail store seller and selling our product globally signifies a remarkable journey for our brand. And we are very optimistic about Ambrane’s success in the global market.”

At present, Ambrane has a manufacturing facility which spans over an area of 30,000 square feet and the company is expanding this facility to 90,000 square feet. Notably, manufacturing capacities have increased, with a monthly output of one million cables, five lakh chargers, and four lakh power banks.

Ambrane is growing its manufacturing presence in India with a dedicated team of over 500 individuals, with the ambitious goal of achieving 100 per cent local production. As the company continues to evolve, its goal is to capture a significant 20 per cent market share by 2027.